The enthusiasm for data-driven marketing is widespread, but most businesses still find themselves early in the implementation phase. For example, there is widespread agreement on the importance of market intelligence as the foundation for decision-making throughout the organization. Continue reading “Data-Driven B2B Marketing: 4 Keys to Success”
Most marketers agree that personalized messages are far more effective than generic “spray and pray” ones. In B2C, digital channels have opened up new possibilities for personalization that have largely eluded B2B marketers. But now there is a way to achieve truly tailored and targeted B2B marketing. Continue reading “Targeted Advertising for B2B”
As a B2B marketer, your bread and butter is leads—you’re either trying to generate new leads or trying to convert your current leads into customers. And once you have those customers, your job is to keep them happy and hopefully convert them further into being advocates of your products. So, where do you keep the information on these leads? The answer is your B2B marketing database. Continue reading “HOW TO MANAGE YOUR B2B MARKETING DATABASE”
You’re ready to embark on a journey of email communications with your newsletter subscribers, and it’s time to start creating a strategy that generates conversions. If you do this right, you will meet your goals and be able to say your plan was successful. This article will explain exactly what to do to come up with a B2B email marketing plan that works. Continue reading “This is How to Write an Effective B2B Email Marketing Plan”
According to a recent Ascend2 survey (pdf), “Improving the quality of leads generated is a top priority for 77 percent marketing influencers, ahead of all other lead generation goals.” Continue reading “Why B2B Marketers Neglect Important Data Quality Issues”
What is the most common trait you associate with goldfish, aside from the funeral rite of flushing them down the toilet? Likely, it’s their remarkably short attention span.
But did you know that a human’s average attention span is actually less than that of a goldfish? Yikes. Continue reading “3 Best Practices for Creating Engaging Marketing Emails”
Though every case is a little different and there’s no magic way to make your audience read your emails (or even better forward them to friends), here are few tips to improve your efforts. We’re no stranger to B2B email marketing and as you’ll see, these suggestions come from experience. Let’s jump on in! Continue reading “6 TIPS FOR EFFECTIVE B2B EMAIL MARKETING”
The buyer-seller relationship isn’t always the easiest to manage, especially when it comes to the B2B space. Rarely are you working with one individual on a single sale — that usually depends on the product you’re selling. Continue reading “Why Account-Based Marketing Is Essential for B2B Sales”
My recruiting practice spans both B2C and B2B companies and most functions including marketing. Within marketing, a disproportionate share of my recruiting assignments is focused on digital marketing.
If you had to make a sale today, where would you start?
The number of online marketing tactics to generate leads can be overwhelming. Do you buy an email list and blast a campaign? Do you set up a Google AdWords account and begin advertising for relevant search terms? Continue reading “Six B2B Lead Generation Tactics That Get Results”